Customer relationship management is a system that allows a business to maintain all customer records in one centralized location that is accessible to an entire company or organization. CRM software is essentially meant to address the needs of marketing, revenue and client care and support sections within a company and allow the three to work together on clients to improve revenue and client care.
CRM is a strategy, useful to understand about client� requirements and behaviors to create stronger relationships with them. Naturally, good client connections are at the middle of business achievements. One can think, CRM as an action that can help bring together a lot of pieces of information about clients, revenue, marketing efficiency, responsiveness and market styles.
If client connections are the center of business success, then CRM is a device that pushes a business's center. So, CRM is most effective software to flourish companies which uses people, procedures and technological innovation to accomplish understanding into the actions and investing of clients.
Keen Solution specializes in custom software development and develops high quality customer relationship management software. Since it is possible that CRM software will run an entire business, we believe that this is not the place for "one size fits all" solutions and use individual approach in our work. The CRM software developed with us will have the following advantages:
1.Scalability- - the ability to be used on a large scale, and to be reliably expanded to whatever scale is necessary.
2. Functionality- automates most needs of marketing, sales and support from prospect and client contact tools and opportunities management to billing history and bulk email solutions.
3. Security- data encryption to ensure customer privacy by protecting its information from being stolen or abused.
4. Usability- user-friendly interface.